Trellis is an advisory platform with a methodology built around an annual plan, quarterly priorities and monthly conversations. Entrepreneurs Club helps you establish and deliver the service within your practice.
ANNUALLY
Set the direction.
QUARTERLY
Choose the focus.
MONTHLY
Keep moving.
Trellis: the platform and methodology.
Entrepreneurs Club: support to put it into practice.
The numbers tell you how the business is performing. Understanding what the owner wants helps you decide which improvements matter most. An owner may want stronger profit to build family security, a management team that allows time away, or a business that can operate more independently before a future transition.

The same plan guides the work throughout the year. Each meeting carries priorities and actions forward so progress remains visible.
ANNUALLY
Set the direction.
Clarify the owner’s goals and the business priorities that support them. Establish a plan and a way to measure progress.
A shared direction for the year ahead.

Review what changed. Decide which improvements deserve attention over the next quarter and who will take responsibility.
Priorities with actions, owners and dates.

Review financial performance alongside agreed actions. Work through decisions, identify obstacles and agree on what happens next.
Use “What if” analysis to explore how changes in price, sales volume, costs and payment timing could affect profit and cash.
A clearer basis for the next decision.

Use the financial information to understand what changed, then help the owner choose an action they can take responsibility for. At the next meeting, review the outcome and adjust the approach using the evidence available.
Bring planning, financial analysis and follow-through into the same advisory process. Use the tools to support a useful conversation with the owner.
Review performance alongside goals and explore why profit and cash can move differently.
Explore the relationship between sales, costs and the revenue needed to cover them.
Test changes in price, sales volume, costs and payment timing to explore their effect on profit and cash.
Start with a profit or cash target and explore the changes that could help reach it.
Connect priorities with meeting decisions, named responsibilities and due dates.
Use the business’s plan, meetings and financial information to help draft and explore questions. Review the sources and apply your own judgement.
It brings the plan, financial performance and recurring advisory conversations into a consistent process.
We help clarify the service, prepare the people involved, develop coaching skills and work through implementation. Support is shaped around the delivery approach and scope agreed with your firm.
A person within your practice leads the coaching relationship. Entrepreneurs Club supports setup, training, coaching development and ongoing implementation.
We provide business coaching for selected clients in collaboration with your firm. You remain their accounting advisor. Together, we define the scope and responsibilities.
Jamie Cunningham
Jamie is a business coach, author of Jumping Off the Hamster Wheel and founder of Trellis. He built the platform to bring the advisory method and business information together. Entrepreneurs Club helps your firm put that approach into practice.
“You bring the numbers and the relationship. Trellis brings the structure.” — Jamie Cunningham
Questions about getting started.
Begin with selected owners who have a meaningful goal, are willing to act and can provide the financial information needed for useful decisions.
Start at a scale your firm can support. Define preparation, meeting time and follow-up before extending the service. Choose a delivery approach that reflects your capacity.
Agree on what is included, who is responsible and when specialist advice is needed. Make those expectations part of the engagement from the start.
Discuss your current advisory work, your goals and the support you would need to get started or strengthen delivery.
Rodney Hough | Entrepreneurs Club | Business Growth Coach & Transition Advisor
Prepare Early. Build Value. Create Freedom.
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